RocDoc

Situation

“How new to the town can find a special medical specialist in Rochester area through an interactive application with comfortable and convenient user experience?”

RocDoc is a mobile application design concept that allows Rochester Institute of Technology students to look for a local medical specialist.

Client

School Project

Role

UX / UI / Visual Design

Duration

4 weeks

Term

2016 Fall


User Research


Target Group

- RIT Undergraduate: 10
- RIT Graduate: 9
- Rochester Residents: 20

Questionaries

"What is your biggest concern about nding a doctor in Rochester?"
"What most affects your decision when choosing a doctor?"
"What would be the most important feature to include for an app that allows you to book doctor’s appointments?"


User Pain Points


concept

26/ 39

of people think coverage of insurance is biggest concern about finding a User Pain Points doctor in Rochester

6/ 9

of international students mention language barrier is the most frustrating part about finding a User Pain Points doctor in Rochester

16 / 28

of people think showing actual available time spots the most important feature to include for an app that allows you to book doctor’s appointments


Goals


Brand Increase returned users with strong brand loyalty
Providers To be exposed to many potential customers
User Easy searching and booking without confusion


User Archetypes


Students from other cities
Students from other countries
Students with dependents


Final Design

OS: Android 6.0, Marshmallow
Size: 5.2 in screen
Resolution 1080 x 1920 pixels
16:9 aspect ratio





UI Elements

Rocdoc searching Rocdoc filter


Visual Design

Consistency in style and UI components
- Clean and simple user interface
- Follow Google Material Design to synthesize the classic principles
- Using colors to creat a relaxing atmosphere while using the product



visual_consistency_01 visual_consistency_02

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